AAPL - Short Term Bear - Swing Trade

AAPL - Short Term Bear - Swing Trade

https://www.tradingview.com/x/sLOdPmIE/

https://www.tradingview.com/x/02zjkww3/

NASDAQ:AAPL

Here's the details of my trade Short on AAPL....

Daily Chart:
- QQE Signal Short
- Divergence on the RSI
- Cross down on the MACD

4hr Chart:
- QQE Signal Short
- Strong Divergence on the RSI
- Cross down on the MACD

Fundamental Support:
- PE Ratio overvalued at 42, historic PE ratio range 12-28 excl Covid 2020
- Buffet has cut Berkshire Hathaways stake in Apple by 60%
- 2 consecutive years of flat YoY revenue, with declines in Iphone, Wearables, Ipad, Mac offset by YoY growth in Services
- Flat YoY Revenue in USA, Asia Pac, and Japan, with declines in Greater China
- 2 consecutive years of YoY Net Income decline, EPS benefit from share buybacks of 1B since 2022
- Operating Margin improvement, however primarily driven by product mix (decline of core products and growth of services business)

Recent Developments & News
- Next significant economic data is ADP employment report Wed Jan 8th and Unemployment Rate Fri Jan 10th
- A lower or higher employment figure than forecast could move the market and is a potential risk to the short position if employment figures are positive
- However, inadvertently, higher employment figures will reduce the likelihood of FED rate cuts, offsetting some of the upside potential

Target:
- Previous ATH at 236 ~-5.5% from current price
- Stop: A break above $260
- Possible profit taking at 50 day moving average near $237-$238 range
- Previous declines ranged from 8-15 days to reach short term lows, estimating similar timeframe with a possible break of support line, retest, and further decline

Risks:
- The rollout of Apple Intelligence sparks strong Christmas sales and upgrade cycle for Iphone 16
- Investor optimism for Apple Intelligence drives continued buying in AAPL
- A bounce off support and continued move higher

Overall:
AAPL has rolled out Apple Intelligence in several major markets with some features still coming soon. It would be an understatement to say that the development, features, and rollout have be clumsy at best. Not only has the rollout and announcements been underwhelming, but Apple looks to be playing catchup with technology competitors have already well established in the market.

Apple continues to be a loved brand worldwide, and there's no denying the brand loyalty is still strong, however lagging technology, premium prices on their products, high PE/valuation with flat to declining revenue and profitability. Until Apple can either reclaim it's technological advantage by becoming a leader again in the market, or reposition it's product offering and pricing to drive demand, it's difficult fundamentally see why the stock is worth the PE with so many other companies in market with new innovation and growth potential comparatively.

This isn't to suggest Apple will collapse, but a correction technically and fundamentally is warranted near term with broader economic risks and technological missed expectations that could warrant lower prices.

My Position:
5 Put Options
$250 Strike, Current Price $252.20
Expiration Friday Jan 10th
Average Price is $2.00 a contract
Investment $1000
Target $10.00-$16.00 (8-14:1 Profit Loss Ratio)
Stop $1.00
Potential Loss -$500
Potential Gain $4000-$7000

Read More

Share:

Latest News